Cart/Basket Abandonment

The biggest factor behind people abandoning their shopping cards isn’t what you might think. There are a number of reason why people abandon their cards here are number of them

The main reasons are:

The shopper had to create an account – always allow shoppers to use a Guest Checkout option. You can always give them the option to set up an account later in the order confirmation email.

Checkout process was too long, try and simplify the checkout process wherever you can, use one-page checkout if possible and if an customer has logged in to their account pre fill as many fields you can.

Customer couldn’t see the total order cost – try and make the full order cost visible on the page don’t let the total become a shock to the customer so they abandon the whole of the cart.

Your website had errors and crashed, well you would never want this to happen but sadly it does from time to time and is sometimes out of your control.

Some of the next ones might surprise you:

Customers didn’t trust the site with their card information, with the introduction of secure sites using SSL, PCI DSS and 3D authentication the concerns here should have reduced and improved shopper confidence.

Delivery was too slow; the amount of delivery options available now should enable a site to meet the demands of the shopper. In general people are quite happy to pay more for delivery if they want it quicker

As much as retailers don’t like returns its essential to make the Return policy clear and easy to follow

You need to give your shopper options for making payments, it is unusual to not have enough payment methods, but it could also be just as bad to have to many and give the shopper too many options to choose from.

Surprisingly the reason with the least abandonments is if the Customers card is declined.

 
So what’s the biggest reason!

EXTRA COSTS on CHECKOUT the main ones being Shipping, taxes and fees.

There is very little you can do about the Taxes. You can do something about the shipping though. Have a clear shipping asnd pricing  policy. If the customer has an account try and use the default shipping address to calculate the shipping cost.

Make sure the address is accurate buy using a postcode address lookup service like our at www.Postcodes4u.co.uk . This way if the shipping address is changed then recalculate the shipping cost but at least you have included some shipping cost and the overall total doesn’t shoot up significantly at Checkout. 

Why use a Postcode Address Lookup service?

Shortens Checkout Time

Having an address lookup finder on your checkout to fill in the form for you reduces work for your customer, making it less likely that they will lose interest.

 Alleviates Fear

With a postcode lookup service, you can reduce this fear; an address lookup service helps give your business legitimacy and helps potential customers know that you are credible when you are using a trusted Royal Mail address database!

Builds Trust

It is pivotal to build bridges with potential customers by letting them know you care about their buying experience, and an address lookup is a great way of doing that.

When a customer sees that you can access their address from a database, they can trust that the delivery process is a legitimate one and that their package will reach them without complications.